Building and maintaining a strong food and dining brand in this hyper-fragmented marketing landscape can be tricky. Today’s business climate of constant leadership change, shareholder pressure to provide increasingly larger returns, and threats from new concepts means the pressure to be all things to all people can unnecessarily confuse a brand’s position in the marketplace.
Too often, the compromise to these pressures creates weak positioning and messaging strategies that fail to rise above it all. It manifests in “me too” approaches to restaurant marketing where too many companies are emulating or repeating their competition’s messages. With so much noise out there, it’s extremely difficult to make an impression on a consumer when you’re repeating someone else’s creative message. No brand today can remain strong for very long without constant attention and obsessive management for the long haul.
Your Food And Dining Brand Can Really Sizzle.
At PYRO, we know what it takes to effectively maintain a food and dining brand that the masses love (and buy!) while at the same time staying true to the core group of advocates who helped a brand get to where it is today.
We didn’t just pop up like some random food truck. We’ve been enhancing our capabilities for nearly three decades to help our restaurant clients build sales overnight and brands over time. And don’t worry about too many cooks in the kitchen. Animaré will collaborate seamlessly with your internal team to get the creative juices flowing or simply ease the workload.
STRATEGIC PLANNING:
Brand repositioning
Product messaging strategy
Brand/product/competitive audits
Customer journey
Inclusivity for multicultural messaging
Brainstorming (independently, moderating workshops)
Concept testing and new market rollouts
Menu optimization, architecture, and design
Internal and field alignment
Offer development and testing
Loyalty and eCRM
Intelligence gathering (positioning/pricing)
Trend reporting
Quantitative and qualitative research
Tracking studies
Extensive secondary research resources
Analytics (attribution modeling, etc.)
CONCEPTUAL:
Any design and writing support you need, really.
Naming of new products, store concepts, services, and menu items
Initial identity
Brand standards
Tagline development
Copywriting, scriptwriting
Content planning and creation
Motion graphics
Package design
Menu design
Storefront and retail merchandising
POP and collateral design
LTO and event concepting and communication planning
Off-premise marketing (catering/delivery/to-go)
Website and app development
Conference and training thematic
CAMPAIGNS:
Campaign/concept productions
Package and menu production
Influencer marketing
Experiential marketing
Inclusivity programs for multicultural communities
Podcast productions
Third-party ordering integration
eCRM campaign
OUR CUMULATIVE FOOD & DINING EXPERIENCE
BJ’s Restaurants Community Coffee Giant Truck Stops Grandy’s
The Honey Baked Ham Co.
International Delight Johnny Carino’s
Jolly Rancher
La Martinique Salad Dressings
Main Event
Mrs Baird’s Bakeries
On The Border
Pollo Tropical
Potato Chip Snack Food Association
Ruby Tuesday Schlafly Beer
Second Nature Egg Substitute
Smokey Bones
Souper Salad
Tabasco
Tom Thumb Supermarkets
Tony Chachere’s
Border Style Mex.
As the only national Mexican casual-dining brand, On The Border has been a part of people’s lives for over 25 years. Animaré reinvigorated the brand with its differentiating “Border Style” strategy. Generous portions. Bold seasonings. Mesquite-grilled fajitas. This is not typical Tex-Mex. This is Border Style Mex.
Life's Better Under The Palm
A tropical twist that gives life more flavor transcends an exotic menu. It’s also a philosophy on life. A life where every bite’s worth savoring. Literally. And metaphorically. You know why beach vacations are the most popular in the world? The same reason there isn’t a big time-share market in Iowa. People love the sand, the water, the palm trees, and especially the food that goes with it.
Eat. Bowl. Play.
Main Event has always been known for bowling, video games, and laser tag. But lunch, dinner, and happy hour – not so much. Yet, the word EAT is right there in their tagline. Through a series of TV spots, social posts, and emails we successfully positioned Main Event as the eatertainment venue for families craving meaningful connection (whether it’s over a game or across the dining table).
Would You Care For Dessert?
Please indulge in a few more creative samples. These pieces prove that you can increase customer traffic, social engagement, and sales – while at the same time endearing people to your brand.
