CEOs get that even small strategy gaps can derail marketing efforts and undermine bottom-line performance in a highly competitive landscape. Companies must relentlessly reimagine and realign their marketing strategies as customer expectations evolve to drive sustainable growth. If your agency partner, on in-house team, is not equally obsessive in this realignment, then it’s time to find a new partner.
The Stakes: Seven in 10 senior marketers admit their planning processes lag market dynamics, which has staggering implications for ROI, customer advocacy, and enterprise value.
The Solution: Animaré is a senior team of advisors that serve as a strategic catalyst, immersing in your business realities to close pivotal strategy gaps.
Insight Gap
Understanding customers' needs, behaviors, and motivations lays the foundation for effective marketing. Yet, many brands rely on inexperienced planners, superficial data, and demographic stereotypes that fail to unearth the deeper human insights required for resonant narratives. Animaré closes this gap by combining:
Advanced data analytics
Ethnographic research methodologies (interviews, observational studies, trends analysis)
An innate understanding of the human psyche
Our multidisciplinary team doesn't just implement campaigns - we uncover pivotal insights to reshape category conventions.
Closing the Messaging Gap
After gleaning rich customer insights, translating them into differentiated value propositions and multi-channel messaging is critical. Too many brands miss this opportunity by defaulting to generic positioning or disconnected activation. Animaré bridges this gap through our mastery of:
Discovering compelling "white space" opportunities
Translating insights into focused creative concepts
Message optimization tools (e.g., conjoint analysis simulators)
Our approach ensures brand messaging cuts through by balancing motivating elements tailored to distinct audiences and buying stages.
Closing the Media Strategy Gap
As audience fragmentation intensifies, optimizing media strategy has become vital for maximizing ROI and minimizing waste. Simply checking boxes on channels leads to underperformance. Animaré combines scientific modeling with deep consumer journey insights to:
Define effective reach/frequency goals aligned with objectives
Pressure test media tactics to identify the highest yield activations
Continually optimize the media mix through rigorous measurement
Our advanced Communication Goal Modeling guides an artistic science for matching the right messages to the proper mindsets across addressable channels and tactics.
Closing the Culture Gap
Internal culture issues like low engagement, talent defections, and lack of brand authenticity inevitably manifest as poor customer experience externally. Animaré audits organizational cultures and realigns them around customer-centric principles informed by behavioral science, such as:
Human-centered workplaces fostering work/life integration
Fair, motivating compensation and career path structures
Shared purpose narratives instilling entrepreneurial ownership
Our approach empowers employees as invested stakeholders to become relentless brand ambassadors, fortifying exceptional customer journeys.
Preparing for Future Trends
As consumer behaviors, technologies, and market forces evolve exponentially, brands lacking foresight will be outmaneuvered. Animaré combines quantitative modeling, anthropology, and foresight strategy to provide an informational advantage by:
Identifying converging trends and disruptive forces
Isolating kernel insights unlocking new markets and revolutions
Co-creating strategies to transform clients into sustainable leaders
Our continuous "future-forward" mindset helps clients to stay ahead of the disruption curve in shifting generational values, emerging experience platforms, scientific frontiers, and macroeconomic shifts.
An Unforgiving Modern Marketplace
In the unforgiving modern marketplace, closing these pivotal strategy gaps is the only path to unlocking growth and value creation. For brands ready to eliminate constraints and redefine their playing field, Animaré can be an essential force multiplier.
Let us know if you're ready to experience how our integrated capabilities, insight-driven approach, and entrepreneurial zeal can facilitate breakthrough thinking that transforms your business and maximizes ROI. Contact us today to start closing your strategy gaps.