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BORDER
STYLE BASICS.
On The Border
As the only national Mexican casual-dining brand, On The Border has been a part of people’s lives for over 25 years. Animaré reinvigorated the brand with its differentiating “Border Style” strategy. Generous portions. Bold seasonings. Mesquite-grilled fajitas. This is not typical Tex-Mex. This is Border Style Mex.
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