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John Beitter
Feb 16, 20232 min read
MESSAGING OPTIMIZATION RESEARCH SAVES TIME AND MONEY.
Research tool that optimizes creative before production by identifying the most important elements in a simulated environment.
7 views


John Beitter
Feb 16, 20233 min read
SOLID STRATEGIES MAKE TASTIER BRANDS.
Building and maintaining a strong food and dining brand in this hyper-fragmented marketing landscape can be tricky. Today’s business...
6 views

John Beitter
Feb 16, 20231 min read
MORAL STANDARDS PROPEL GROWTH IN FINANCIAL SERVICES AS MUCH AS INNOVATIVE PRODUCTS/SERVICES.
Years ago, Animaré led the creation of a new “seal of approval” for the mortgage broker industry to help homebuyers locate hardworking,...
2 views

John Beitter
Feb 16, 20232 min read
MAXIMUM RESPECT FOR MORE THAN JUST YOUR MONEY.
An essential ingredient to our brand strategy for A-MAX Insurance was the creation of its "MaxRespect Initiative." Consumer research had...
21 views


John Beitter
Feb 16, 20237 min read
ROI CONSIDERATIONS FOR A BRAND REFRESH.
As brand stewards with more than three decades of experience consulting in a wide variety of industries, we’ve often found ourselves thrust
34 views


John Beitter
Feb 16, 20232 min read
TRANSFORMING GOOD BRANDS INTO GREAT ONES.
A brand strategy process for extracting a simple yet powerful brand narrative to optimize your product's appeal.
17 views

John Beitter
Feb 16, 20232 min read
BANKING WITH GREATER MOMENTUM: CASE STUDY.
In this campaign for b1BANK, we define what the ideal banking experience should be: uncomplicated.
4 views

Animare Agency, LLC
Dec 1, 20223 min read
MARKETING 101- GLOSSARY OF MARKETING TERMS
In today's fast-paced digital landscape, staying ahead of the marketing curve is crucial for business success. Whether you're a seasoned...
4 views

Strategy Team
Sep 8, 20222 min read
UNCOVERING WHITE SPACE OPPORTUNITIES - A LIST OF RESEARCH METHODOLOGIES
Research methods to gain a holistic understanding of your market and uncover avenues for growth.
8 views
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